Grundig Brand Clinic (2008)
In late 2007 we were asked by the CEO of German appliance manufacturer Grundig to carefully observe the brands product-portfolio and find out how it is perceived by its customers. We were then asked to develop a presentation from our findings and to create a series of proposals on how to eventually adjust and improve the way the public would experience Grundig.
Project Team: Claus-Christian Eckhardt, Andreas Hopf, Johannes Kiessler
