Suunto Brand Development and Packaging (2008)

In 2008 we conducted an extensive research for Suunto that was divided into two „sub-projects“. In the first part, we worked around the brand and its history:

What is the brand really about and where does it come from?
What are the unique features that differentiate it from all competitive brands?
What is the future vision of its owners?
What should they do and better not do?
How can Suunto extend its offer to become synonymous for “Competence in Training and Fitness”?

We analysed many aspects of the brand: its organizational structure, operational processes, internal and external communications, its products and services and the way it relates to its customers. In addition to this more general look at Suunto, we gave precise hints on how to improve e.g. B2B activities, design of all 2D and 3D material or web-presence.

Project Team: Claus-Christian Eckhardt, Andreas Hopf, Johannes Kiessler

Brand heritage
Brand heritage

Tone of voice
Tone of voice

Building competence
Building competence